Jo Jo Speaks On New Single, Album
It's been a while since JoJo has released a studio album -- six years in fact. If there's one thing the singer is striving for, it's a solid representation of her current musical direction, which seems to have evolved a lot over the past few years. She's been taking some time to figure out her sound and what exactly she wants out of her musical career.
JoJo's third studio release, which was announced in 2007, was originally slated to be titled "All I Want Is Everything" before morphing into "Jumping Trains" in 2011. She released her single "Disaster" later that year and has since scrapped the album and headed back to the studio to begin re-recording.
The singer-actress tells Billboard why she's decided to move in a new direction. "It didn't feel right anymore," she says. "I've been working on it for a long time. I'm 21 now and it didn't feel like me."
The "Too Little Too Late" singer, who spoke to us from the Teen Choice Awards on Sunday, recently joined up with producer Noah "40" Shebib in Toronto and has made some major progress.
"We came up with something I'm really proud of and it felt like the right thing," she says. "I just released a new single called 'Demonstrate' which is the first release off the new project. I'm shooting the video for it the first week of August so I'm just getting mentally and physically prepared for that and really conceptualizing and being in the studio and creating."
JoJo says her new album will be a feel-good experience -- "something that is musical but still on the cutting edge yet still has an element of nostalgia. It makes me feel the way that hip-hop and R&B in the 90's kind of makes me feel." She's striving for it to be "crazy, sexy, and cool" while representing a different type of young woman.