It's been a while since JoJo has released a studio album -- six years in
fact. If there's one thing the singer is striving for, it's a solid
representation of her current musical direction, which seems to have
evolved a lot over the past few years. She's been taking some time to
figure out her sound and what exactly she wants out of her musical
career.
JoJo's third studio release, which was announced in 2007,
was originally slated to be titled "All I Want Is Everything" before
morphing into "Jumping Trains" in 2011. She released her single
"Disaster" later that year and has since scrapped the album and headed
back to the studio to begin re-recording.
The singer-actress
tells Billboard why she's decided to move in a new direction. "It didn't
feel right anymore," she says. "I've been working on it for a long
time. I'm 21 now and it didn't feel like me."
The "Too Little Too
Late" singer, who spoke to us from the Teen Choice Awards on Sunday,
recently joined up with producer Noah "40" Shebib in Toronto and has
made some major progress.
"We came up with something I'm really
proud of and it felt like the right thing," she says. "I just released a
new single called 'Demonstrate' which is the first release off the new
project. I'm shooting the video for it the first week of August so I'm
just getting mentally and physically prepared for that and really
conceptualizing and being in the studio and creating."
JoJo says
her new album will be a feel-good experience -- "something that is
musical but still on the cutting edge yet still has an element of
nostalgia. It makes me feel the way that hip-hop and R&B in the 90's
kind of makes me feel." She's striving for it to be "crazy, sexy, and
cool" while representing a different type of young woman.
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