Buzz Single vs. First Single
With R&B and Hip Hop album releases; there are usually two singles or even three that are released before the album is released. It's the latest procedure labels abide by. It is to ensure that there is an adequate amount of attention for an album before its released. This is something the labels do to build the hype around their upcoming releases. This works to their advantage sometime but most of the time it doesn't. Instead of releasing certain albums during the first singles(or buzz singles) peak(on the charts); the label will release another single or two and by then the buzz will have fizzled out. It usually results in the album performing poorly on the charts or being poorly received by fans, consumers, and critics.
Depending on how an initial single is received(commercially and critically) determines whether its consider a first single or a buzz single. Even though there already is planned releases; those plans quickly change. If the song is not received well; meaning it charts low or doesn't chart at all; it will be labeled a buzz single; even if the single has a video and all. The first single is normally attributed to whichever single does relatively well in some sort of capacity. Sometimes differentiating the buzz and first single is simply to save face and/or embarrassment of failure. I mean hey it happens.
I think the labels and artists really need to strategically decide what the first single should really be. If they want to release a buzz single; fine then do so. Make sure that buzz single serves it purpose. If your going to go with whatever said single; the labels and artist really need to be behind it and support it. If we don't like it; force us to like it. Force it down our throats or in our faces. Milk it for all its worth. It just seems like labels and artists just give up way too fast on certain songs or don't give them the proper push.
I know some labels are adamant to do too much because they don't want to waste money. I understand but I feel the labels still have a long way to go but then again what do I know? This is just strictly my opinion but maybe you've learned something here in regards to buzz singles and first singles.
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Now playing: Toni Braxton - Let Me Show You The Way (Out)
via FoxyTunes
Depending on how an initial single is received(commercially and critically) determines whether its consider a first single or a buzz single. Even though there already is planned releases; those plans quickly change. If the song is not received well; meaning it charts low or doesn't chart at all; it will be labeled a buzz single; even if the single has a video and all. The first single is normally attributed to whichever single does relatively well in some sort of capacity. Sometimes differentiating the buzz and first single is simply to save face and/or embarrassment of failure. I mean hey it happens.
I think the labels and artists really need to strategically decide what the first single should really be. If they want to release a buzz single; fine then do so. Make sure that buzz single serves it purpose. If your going to go with whatever said single; the labels and artist really need to be behind it and support it. If we don't like it; force us to like it. Force it down our throats or in our faces. Milk it for all its worth. It just seems like labels and artists just give up way too fast on certain songs or don't give them the proper push.
I know some labels are adamant to do too much because they don't want to waste money. I understand but I feel the labels still have a long way to go but then again what do I know? This is just strictly my opinion but maybe you've learned something here in regards to buzz singles and first singles.
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Now playing: Toni Braxton - Let Me Show You The Way (Out)
via FoxyTunes
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